Ten Reasons You Should Care About the Shopper – Joel Rubinson, ARF

Great piece by Joel Rubinson of the ARF in his blog – “Ten reasons you should care about the shopper”
Joel is “CRO” or Chief Research Officer of the ARF (Advertising Research Foundation)

“CRO” integrated into the title is clever. Click on link to go to his blog.

Ten reasons you should care about the shopper

joelr_croA

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~ by sjfrenda on July 25, 2009.

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