Dollar General and Family Dollar Continue to Evolve and Impress

The evolution of the value-store channel continues to impress. Between with 15,000 stores, about $18B in sales and 40 million shoppers per week, they present a real challenge to another significant retailer in Bentonville. This channel has increased household penetration across all income brackets for six consecutive years, according to ACNielsen. No longer just a destination for “treasure hunt” or “fill-in” trips by low-income consumers, dollar stores receive at least one weekly visit from 64% of their shoppers, up from 59% in 2001, according to Meyers Research Center. The growth has been fueled by additional trips from the core base of low-income shoppers, coupled with an increasing share of middle- and even upper-class consumers facing higher gas prices and tightening their budgets for everyday goods. Their approach to advertising is interesting as well…utilizing News America Marketing’s FSI’s for distribution. Take a look at the current ads. The focus has truly shifted to an emphasis on national brands. Predicting a continuation of their success in the foreseeable future.

Advertisements

~ by sjfrenda on January 23, 2010.

One Response to “Dollar General and Family Dollar Continue to Evolve and Impress”

  1. “Between with 15,000 stores, about $18B in sales and 40 million shoppers per week, they present a real challenge to another significant retailer in Bentonville. This channel has increased household penetration across all income brackets for six consecutive years, according to ACNielsen. No longer just a destination for “treasure hunt” or “fill-in” trips by low-income consumers, dollar stores receive at least one weekly visit from 64% of their shoppers, up from 59% in 2001, according to Meyers Research Center. The growth has been fueled by additional trips from the core base of low-income shoppers, coupled with an increasing share of middle- and even upper-class consumers facing higher gas prices and tightening their budgets for everyday goods. Their approach to advertising is interesting as well…utilizing News America Marketing’s FSI’s for distribution. Take a look at the current ads. The focus has truly shifted to an emphasis on national brands. Predicting a continuation of their success in the foreseeable future.”
    How much is it true?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: