Steve Frenda - Thinking About Retail

SF Comments: For many years, it has been the supermarket regional thought leaders that have had the most profound effect on change in the industry.

Whether they exhibit a gift for serving the needs of their communities, pushing the envelope of innovation, creating new shopping experiences that satisfy today’s shopper or simply partnering with their suppliers, these great companies create the standard for the industry.

I’m convinced it will happen again as our industry reinvents the outdated “marketing mix” that we have known for years. Traditional media that is stumbling, trip types that are confounding a merchant’s ability to serve and now a healthy dose of digital marketing from both retailers and manufacturers, will surely see these thought leaders play a vital role in re-inventing the relationship between supermarket operator, manufacturer and customer. We at the Institute stand ready to support those efforts.

In reading the following piece that originally…

View original post 1,133 more words


~ by sjfrenda on June 15, 2012.

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